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Maxim magazine’s demographic of young males is the perfect target of mobile advertising, and Maxim is capitalizing on that with the May issue, which will include links to content and advertisements accessible to readers via their mobile phones, Mediapost writes. The content will include links to microsites where readers can learn more, see additional photos of Maxim models, and enter contests.
Many advertisers have climbed aboard the initiative: Kraft Foods, Jeep, Samsung and Cingular ads will be mobile enabled. Kraft, for example, will invite readers to send in pick-up lines (Maxim’s editors will select the best), and Jeep will offer mobile video.
This is just the beginning of Maxim’s embrace of mobile integration, according to Rob Gregory, Maxim’s group publisher.
eMarketer has predicted that some 44.5 million people will view some form of video via their cell phones this year.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
