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A new report by eMarketer predicts that more than 100 million people will view paid or sponsored mobile broadcast video by the end of 2009, Mediapost reports. Only 4.2 million will watch TV on their phones this year (44.5 million will view some form of video), with an estimated 13.9 million watching broadcast TV next year (114.2 million will view video).
Les Moonves, CEO of CBS, told the New York Times, “We’re all aware how hugely significant this is going to become both culturally and financially in the next couple of years.”
But there’s still a long way to go. John du Pre Gauntt, eMarketer Senior Analyst and author of the report, said that, “Marketers shouldn’t believe for a minute that either the mobile carriers or the content providers have cracked the business model, let alone the digital rights issues that will be crucial to migrate mobile TV from one market stage to the next.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
