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At this year’s TV upfront - as buyers and sellers fight for market conditions that will give them the most negotiation power - invested parties are arguing over the topic of redefining rating points, writes Media Life. The debate is over time-shifted versus minute-by-minute ratings.
Those networks in favor of embracing Nielsen Media Research’s new time-shifted ratings for digital video recorders support the idea that advertisers should pay additional fees for audiences that record a show and watch it later. The Nielsen data raises network ratings by including programs recorded and viewed up to seven days later.
Media buyers said they would not pay any additional costs for DVR audiences during upfront talks for primetime shows next year. Buyers favor the use of minute-by-minute ratings, whereby paying for only the audiences actually viewing commercials. These commercial audiences could be between 2 and 10 percent lower than program audiences.
The Weather Channel is the first cable network to say it will use minute-by-minute ratings during upfront negotiations.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
