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At this year’s TV upfront - as buyers and sellers fight for market conditions that will give them the most negotiation power - invested parties are arguing over the topic of redefining rating points, writes Media Life. The debate is over time-shifted versus minute-by-minute ratings.
Those networks in favor of embracing Nielsen Media Research’s new time-shifted ratings for digital video recorders support the idea that advertisers should pay additional fees for audiences that record a show and watch it later. The Nielsen data raises network ratings by including programs recorded and viewed up to seven days later.
Media buyers said they would not pay any additional costs for DVR audiences during upfront talks for primetime shows next year. Buyers favor the use of minute-by-minute ratings, whereby paying for only the audiences actually viewing commercials. These commercial audiences could be between 2 and 10 percent lower than program audiences.
The Weather Channel is the first cable network to say it will use minute-by-minute ratings during upfront negotiations.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
