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March 27th, 2006

Creatable Media Reaches Food Court Visitors via Static Ads

Creatable Media has partnered with Clear Channel Malls to offer advertisers a new mall tactic: static advertising atop specially-constructed tables in food courts and other areas. The company is making what it calls a “full food court press,” placing new tabletops in major malls throughout the country, via long-term partnerships with mall developers such as Westfield Corporation, General Growth Properties and Macerich Company.

Related topics: Planning, Buying, Outdoor...    email this    permanent link

Media Audit/Ipsos Tests to Include ‘Virtually All’ Houston Stations

Thirty-seven Houston radio stations representing over 90 percent of the city’s radio revenue have agreed to participate in The Media Audit/Ipsos tests of Smart Cell Phone technology, Radio Ink reports.

Related topics: Planning, Research, Measurement/Analytics, Latin America, Buying, Demographics, Radio...    email this    permanent link

Latin Television-GlobeCast to Re-Launch U.S. Spanish-Language Programming

Latin Television, Inc., a Spanish-language media company hoping to establish its LTV brand as one of the largest Spanish-language television networks in the U.S., announced the company has reached an agreement with GlobeCast. Under the agreement, GlobeCast will immediately begin supplying Latin Television, Inc. with program origination, satellite uplink and capacity on GlobeCast’s digital platform on AMC-1. GlobeCast’s digital platform on AMC-1 reaches approximately 48.5 million households through cable and TVRO subscribers across the U.S., Canada, Caribbean, and Central America.

Related topics: Planning, Signs of What's to Come, Latin America, Entertainment, Buying, Demographics, Television...    email this    permanent link

‘Wondertime’ Gathers Renowned Editorial Advisory Board

Wondertime, the parenting magazine from Disney Publishing Worldwide, has assembled an editorial advisory board made up of thirteen of the world’s foremost authorities on early childhood development that will help vet every article that appears in the magazine.

Related topics: Women, Youth, Planning, Magazines, Buying, Print...    email this    permanent link

Beasley Buys Las Vegas Station for $17 Million

The Beasley Broadcast Group purchased Las Vegas News/Talk KDWN-AM from Radio Nevada Corp. for $17 million, Friday, Mediaweek reports. The new station brings Beasley’s ownership to four radio stations, in the 32nd largest radio market.

Related topics: Media Department, Planning, Demographics, Buying, Acquisitions/Biz Buzz, Radio...    email this    permanent link

‘Prodokol’ Lets Advertisers Create Digital Signage Content Dynamically

Convergent, a unit of Technicolor Network Services, today announced the release of Prodokol, a software platform that enables Convergent customers to manage targeted digital signage campaigns. According to the company, Prodokol “eliminates the need for them to invest in a dedicated infrastructure and support staff required to operate and maintain a digital signage network.”

Related topics: Planning, Signs of What's to Come, Media Department, Integrated/Cross-Media/Convergence, Outdoor, Buying, Interactive...    email this    permanent link

Media Audit Enlists Former Arbitron SVP Tolchin

President of The Media Audit, Bob Jordan, has hired the consulting services of Doneraile International - the strategic marketing firm headed up by Les Tolchin, former head of Arbitron’s radio group services unit - writes Radio Ink.

Related topics: Planning, Measurement/Analytics, Agencies, Account Service, Radio...    email this    permanent link

Study: Local Newspaper Ads More Satisfying than Local Search

At last, reason
to smile

Both online and offline sources of local shopping information, including local search, don’t provide enough information to satisfy most consumers, according to a Kelsey Group and Constat study expected to be released today, reports ClickZ (via MarketingVox), but newspapers satisfy a higher percent of respondents than search engines (45 percent compared to 39 percent). Online shopping sites satisfy 16 percent and internet Yellow Pages 15 percent; least satisfactory were local newspaper websites (11 percent satisfied) and online message boards (5 percent).

Related topics: Planning, Signs of What's to Come, Newspapers, Measurement/Analytics, Interactive, Print...    email this    permanent link

Cuddledown Ditches Location Shoots, Moves to Studio Photos

During last week’s New England Mail Order Association’s spring conference, the session “A Collaborative View of Location Photography” - hosted by Paul Howell, principal of photography and images services studio Howell Ltd., and senior graphic designer for the Maine-based bedding mailer Cuddledown, Eric Graffam - discussed the benefits and setbacks of compositing photography, Multichannel Merchant writes.

Related topics: Planning, Production, Media Department, List Marketing, Creative Issues, Direct...    email this    permanent link

‘Economist’ Names New Editor

The Economist has signed John Micklethwait - the weekly’s American editor that has spent most of his career writing and reporting about the U.S. - as its 16th editor in 163 years, Media Life writes. The decision concluded magazine’s month-long search for a new editor that began after Bill Emmott stepped down.

Related topics: Planning, Media Department, Magazines, Print...    email this    permanent link
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March 27th, 2006

South Park’s Controversial ‘Chef’ Returns for Best Premiere since ‘02

South Park’s 10th-season premiere - entitled The Return of Chef - on Comedy Central Wednesday had a 21 percent increase in ratings over last year and was the highest-rated premiere among viewers 18-49 since the sixth season debuted in 2002, Media Life writes.

Related topics: Planning, TV Cable, Youth, Measurement/Analytics, Entertainment, Buying, Demographics, Television...    email this    permanent link

Magna: Mobile to Become a Primary Ad Medium

The mobile screen may well become a primary medium for advertising, and it’s not too soon for marketers to begin considering how they might best make use of it, according to a new report by media buying firm Magna Global, writes Mediapost (via MarketingVox). Cell phones are likely to provide the greatest opportunity, with more than 2 billion users globally, 236 million of them with 3G service enabling video playback. “With a potential audience in the billions…this vast untapped market will ultimately emerge as one of the most important of the early 21st century,” the report prognosticates.

Related topics: Research, Signs of What's to Come, Wireless, Planning, Media Department, Interactive, Buying, Demographics, Television...    email this    permanent link

Viacom’s Viral Video ‘Mash-ups’ Tagged by Skittle Ads

Viacom’s new teen website, The-N.com, encourages users to create their own Skittle-sponsored video “mash-ups” using clips from The N’s shows, writes Lost Remote. Users can send their mash-ups to friends - who must watch a Skittles ad before being able to view the mash-up - and may see their creations make an appearance on the air. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady.

Related topics: Personalization, New Tech, Media Department, Planning, TV Cable, Feature, Viral Marketing, Integrated/Cross-Media/Convergence, Entertainment, Business-to-Business, Interactive, Buying, Campaigns of Note, E-Commerce, Demographics, Television...    email this    permanent link

March Madness Streams Maxed Out, Potential Viewers Unsatisfied

Media buyers are reportedly so impressed with CBS’s online screening of the first four rounds of the NCAA’s March Madness that they are already trying to get a piece of next year’s action, according to AdAge. Unfortunately, CBS had to cap the number of simultaneous streams at 260,000, underestimating the draw of the event and leaving thousands of viewers unable to view the games.

Related topics: Online Networks, Men, Planning, Sponsorships, Feature, TV Network, Media Department, Integrated/Cross-Media/Convergence, Buying, Interactive, Creative Issues, Demographics, Entertainment, Television...    email this    permanent link
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