»
Media buyers are reportedly so impressed with CBS’s online screening of the first four rounds of the NCAA’s March Madness that they are already trying to get a piece of next year’s action, according to AdAge. Unfortunately, CBS had to cap the number of simultaneous streams at 260,000, underestimating the draw of the event and leaving thousands of viewers unable to view the games.
About 1.4 million registered in advance for March Madness on Demand, and on Thursday afternoon, March 16, about 120,000 fans were placed in a virtual line waiting to view the game.
“We knew from the beginning that we would need to put a cap on it, and all the advertisers knew as well,” said Scot McLernon, senior VP, CBS Digital Media. “We wanted the user to have a terrific experience.”
The deals struck by CBS with advertisers weren’t based on video impressions alone but were sponsorship deals that guaranteed a certain number of ad impressions across CBS’s network of sports sites, including NCAASports.com, CBSSportsline.com and CSTV.com. Online advertisers said they got two to three spots per game, according to the article. Each 30-second spot was accompanied by a skyscraper and a banner ad that remained on screen as the video player streamed content.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
