»
At last, reasonBoth online and offline sources of local shopping information, including local search, don’t provide enough information to satisfy most consumers, according to a Kelsey Group and Constat study expected to be released today, reports ClickZ (via MarketingVox), but newspapers satisfy a higher percent of respondents than search engines (45 percent compared to 39 percent). Online shopping sites satisfy 16 percent and internet Yellow Pages 15 percent; least satisfactory were local newspaper websites (11 percent satisfied) and online message boards (5 percent).
Neal Polachek, SVP of research and consulting at the Kelsey Group, is quoted as saying, “What I get online might be broader than what I might get in the book, but it’s not as deep. And what I get in the book is deep but not as broad.”
He says despite investments by Google and Yahoo in local search, satisfaction hasn’t increased from the previous the study, with the same proportion of consumers (39 percent) giving them a high rating. “People are not throwing away their phone books en masse yet. I think the online experience just isn’t where it needs to be yet,” he said.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
