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Viacom’s new teen website, The-N.com, encourages users to create their own Skittle-sponsored video “mash-ups” using clips from The N’s shows, writes Lost Remote. Users can send their mash-ups to friends - who must watch a Skittles ad before being able to view the mash-up - and may see their creations make an appearance on the air. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady.
The video mixer allows users to create personalized, viral video clips using transitions between scenes, graphics and background music, writes Business 2.0. Also, by typing in a UPC code from any Skittles product, users can unlock new effects.
Sunny Balijepalli, co-founder of Half.com, has plans to launch an alpha test of his new video mash-up website Cuts.com in the coming weeks, writes Redeye VC.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
