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Viacom’s new teen website, The-N.com, encourages users to create their own Skittle-sponsored video “mash-ups” using clips from The N’s shows, writes Lost Remote. Users can send their mash-ups to friends - who must watch a Skittles ad before being able to view the mash-up - and may see their creations make an appearance on the air. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady.
The video mixer allows users to create personalized, viral video clips using transitions between scenes, graphics and background music, writes Business 2.0. Also, by typing in a UPC code from any Skittles product, users can unlock new effects.
Sunny Balijepalli, co-founder of Half.com, has plans to launch an alpha test of his new video mash-up website Cuts.com in the coming weeks, writes Redeye VC.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
