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If the first few months of the year are anything to go by, auto advertising in magazines will not revive as publishers have hoped, according to AdAge. In 2005, auto advertising loss cost publishers almost $100 million in revenue; magazines had pinned their hopes on a revival in ‘06 based on second-half launches and their own online offerings, but for now, at least, it doesn’t look as though this year will be any better than last. In January, automaker print ad spending plunged 23 percent, though in February numbers rallied a bit.
Rodale, a publisher that actually saw auto ad pages increase by 6 percent in 2005 saw those pages sink 7.5 percent in January and February compared with the same months last year.
The shift of money from print ads to the web is partly to blame, according to the article. Ford Motor Co.’s print ad budget share dropped last year from 23.5 percent to 21 percent, while its online allocation grew from 3 percent to 3.5 percent, and GM’s budget fell to 15.8 percent from 17.1 percent for print and rose from 2.4 percent to 3.5 percent for the web. (Daimler Chrysler, however, cut its web budget share from 2.2 percent to 2 percent.)
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
