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Leading the overall increase in outdoor ad spending in Q4 of 2005 were the financial and communication industries, which spent an additional 33.4 percent and 31.5 percent more respectively in 2005. Though outdoor spending dropped in the industries of automotive access and equipment and public transportation, hotels and resorts, overall outdoor spending in Q4 of 2005 was up 8.2 percent over Q4 of 2004, eMarketer reports.
Other industries that brought in more revenue to outdoor advertising were insurance and real estate with a 21.2 percent increase; miscellaneous services and amusements, which grew 9.7 percent; retail with a 9.2 percent raise; and restaurants, which had an increase of 6.3 percent.
“Outdoor advertising’s ability to effectively reach its core mobile audience while other media struggle to maintain audience share is one of the major reasons why more national brands are moving ad budgets to the outdoor medium,” said CMO of the OAAA, Stephen Freitas. “Consumers are spending more time away from home where they are being exposed to increasingly more outdoor messages instead of in-home media.”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
