Continuing with its strategy to provide more measurable media options, Omnicom Media Group has purchased Singer Direct, an American specialist in insert media buying and management, Brand Republic reports.
Carmex lip-balm, its little yellow screw-top jar long an icon in the country despite its lack of advertising, is “going Madison Avenue” by launching new lines and flavors and kicking off advertising campaigns, the AP reports. The first campaign took place this winter, with bright yellow billboards in New York and Chicago, yellow posters proclaiming “It tingles” and “It heals,” and teams handing out magnets.
Univision and Telemundo, the two leading Spanish-language broadcasters who have used the National Hispanic Television Index (NHTI) in the past to negotiate upfront deals, will use the Nielsen Television Index this spring, Mediapost reports. The NHTI tracks only Hispanic households. The Nielsen Index is what provides ratings for the Big Four networks.
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Cosmopolitan, CosmoGIRL and Seventeen magazines will have new sites accessible via any U.S. mobile phone network, giving magazine readers additional health and beauty tips, horoscopes, and the ability to buy ringtones or cellphone wallpapers, Mediapost reports. Maxim announced a similar initiative last week.
Jupitermedia sold its JupiterResearch division for $10.1 million in cash and the assumption of certain liabilities by the purchaser, JupiterKagan, subject to post-closing adjustments, Jupitermedia said in a statement today. In August 2005, Jupitermedia (which has been focusing on its images business) said it would sell its online news sites, including ClickZ and SearchEngineWatch, and search engine tradeshows - for $43 million in cash, according to MarketingVox.
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Newspaper Guild representatives yesterday confirmed their submission of a bid to purchase 12 Knight Ridder papers, writes Editor & Publisher.
The CW signed 30 TV stations - which account for 6.55 percent of TV households - yesterday to long-term, exclusive agreements, bringing its U.S. coverage up to 74 percent, Mediaweek writes.
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In an effort to help media buyers and sales teams more effectively build marketing partnerships, the American Association of Advertising Agencies and American Business Media have introduced a standardized form for requests for proposals (RFP), BtoB writes.
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With marketing and advertising activity in the social-networking sector heating up, the popular online social network for high school and college students Facebook.com - which has recently put itself up for sale and hopes to top News Corp.’s $580,000 acquisition of competitor MySpace.com - has turned down a $750 million offer, holding out for as much as $2 billion, reports BusinessWeek.
Sharper Image director of investor relations, Tersh Barber, announced that as Sharper Image sales revenues continue to drop, the company is taking serious cost-reduction measures, slashing its capital expenditures budget from approximately $39 million in 2005 to $12 million-$15 million this year, reports Multichannel Merchant.
The Republican-backed bill to let telephone companies offer nationwide television-based video services faces an initial public hearing March 30, Brandweek reports.
People who work in media in the U.K. were the 14th happiest workers - giving their happiness a rating of 8.13 out of 10 - according to the Happiness Index by the City & Guilds, Brand Republic writes.
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After over a year of research and interviews with Puget Sound area first-generation Mexican immigrants and other native Spanish speakers, The Herald in Everett, Washington - owned by the Washington Post Co. - plans to launch a Spanish-language weekly April 21, called La Raza de Noroeste, writes Editor & Publisher.
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