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After over a year of research and interviews with Puget Sound area first-generation Mexican immigrants and other native Spanish speakers, The Herald in Everett, Washington - owned by the Washington Post Co. - plans to launch a Spanish-language weekly April 21, called La Raza de Noroeste, writes Editor & Publisher.
In addition to its website debut, at its launch, La Raza de Noroeste will distribute 20,000 copies from Everett to Spanish-speaking independent contractors who will place the papers in some 700 small strip-mall food stores and retail outlets, covering all or parts of three counties.
The weekly has received a positive response from advertisers, especially from larger and mid-sized businesses.
Focus groups were most interested in getting local news in Spanish, and liked the paper’s editorial focus on news and information helpful for assimilating to the U.S. La Raza de Noroeste will be a tabloid, as it was the dominant choice of the focus groups.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
