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Arbitron, in a move that could throw off the timing of the entire rollout of the portable people meter service to the top 50 markets, has agreed to delay its rollout of the PPM service in Houston - planned for July - until it receives Media Rating Council accreditation, Mediaweek writes. Arbitron completed an MRC audit in February, but the Council is still in the process of reviewing the service and has yet to give accreditation, which could take several more months.
Arbitron will wait another 60 days after accreditation before designating the PPM data in Houston as its “currency,” the article states.
Arbitron’s decision comes in the wake of a struggle surrounding the new service. While advertisers and a number of agencies have signed on for the PPM, no Houston broadcasters have come aboard and two, Cox Radio and Radio One, have outright refused to have their signals encoded for the service.
The delay may give two other ratings services being considered by Clear Channel - Media Audit/Ipsos and Mediamark Research - a chance to catch up.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
