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Cox Radio, Inc. announced today the launch of The New 96.7 The Coast, a format developed by residents of the affluent Fairfield County, Conn.’s coastal region, including Greenwich, Stamford, New Canaan, Darien, Norwalk, Westport, Weston and Wilton.
The new format will play Fairfield County’s favorite Greatest Hits every hour throughout the day, including songs from the 60’s through today. It will also feature Lower Fairfield County’s traffic, news and local event information.
The launch highlights the strong relationship Cox has with local audiences, according to Robin Faller, vp and general manager of The Coast. “Using micro-targeted local research, The Coast has been specifically designed to super serve the lifestyle of Fairfield County by playing our listeners’ favorite hits.”
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