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On Monday, for the first time in its 83-year history, toy and game manufacturer Hasbro issued its first direct-to-consumer 68-page, full-color catalog - which it plans to issue again in the fall for the holiday season and to continue mailings twice a year - writes Multichannel Merchant.
The main reason for the catalog was to increase awareness of Hasbro’s brands and products. The company also wanted to drive sales back to its online channel at www.hasbrotoyshop.com and to resellers, including Wal-Mart, Toys R Us and Amazon.com.
“The goal for all merchants is to go multichannel, and this is part of a long-term strategy that began last year,” said Ed Kriete, senior vice president of marketing at Hasbro. “Catalogs are the next logical step for us, and we feel consumers will use them to make purchases at the channel they are most familiar with, whether it’s brick and mortar, online, or direct through the catalog.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
