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According to the data concerning the first quarter of 2006 released by Nielsen Media Research, USA Network was the highest-rated ad-supported cable network, topping the 18-34 demo, the 18-49 demo, and its target 25-54 demo. The network posted a 2.2 household rating and averaged 2.64 million total primetime viewers, up 12 percent over the same period last year, Mediaweek reports.
Disney Channel, which is not ad-supported, came in second with a household rating of 2.1 and 2.46 million primetime viewers, bumping its audience up 28 percent over first-quarter 2005.
TNT took third, as it averaged a household rating of 2.0 and 2.31 million total primetime viewers, down 11 percent from its 2.59 million last year.
Additional networks ranking high in total viewers in prime included TBS with 1.71 million viewers, ESPN with 1.67 million, Nick at Nite with 1.61 million, Cartoon Network with 1.51 million, Lifetime with 1.5 million, Fox News Channel with 1.49 million, Spike TV with 1.3 million and FX with 1.28 million.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
