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April 3rd, 2006

4As: Time to Rethink Advertising Tradition

As Madison Avenue prepares for this week’s American Association of Advertising Agencies conference in Scottsdale, Ariz., it faces some of the most daunting challenges since the mid-20th century, when TV replaced radio as the mainstream medium, writes the New York Times (via MarketingVox). “The agencies that will succeed are the ones not frozen in the era of 30-second television commercials and can find the new ways to engage and connect with consumers,” 4As chairman Anthony J. Hopp is quoted as saying.

Related topics: Integrated/Cross-Media/Convergence, Media Department, Planning, Signs of What's to Come, Creative Issues, Buying, Radio, Interactive, Agencies, Television...    email this    permanent link

TV Anchor Challenges Station over Religious Rights

Frank Turner

WXYZ-TV Channel 7 evening news anchor Frank Turner in Detroit has filed a suit against the station with the federal Equal Employment Opportunity Commission for denying him permission to host an evangelical radio show in his spare time, The Detroit News reports.

Related topics: Opinion, Planning, PR, Feature, Media Department, Integrated/Cross-Media/Convergence, Radio, Buying, Demographics, Television...    email this    permanent link

Roth, Clueless, Keeps Trying at CBS Radio

Van Halen frontman turned radio host, David Lee Roth - who replaced Howard Stern on seven CBS stations in January - has struggled with his move to radio but said he will stick with it, writes Yahoo News.

Related topics: Planning, Media Department, Demographics, Buying, Radio...    email this    permanent link

Conde Nast Commits to the Internet

Conde Nast, the nation’s second-largest magazine publisher, has upped its commitment to the web, reflecting readers’ propensity to now turn to the internet in addition to (and sometimes instead of) the print version, writes the New York Times (via MarketingVox). Conde Nast is upgrading its Brides.com, in part to compete with theknot.com. It is also hiring web editors for all of its 29 consumer magazines (only half now have them), and it is about to launch a site for teenage girls and a new business magazine. Having seen the newspapers lose readers to the web, magazine companies are making new investments online. For privately held Conde Nast, that effort appears significant.

Related topics: Planning, Signs of What's to Come, Wealthy, Women, Magazines, Integrated/Cross-Media/Convergence, Interactive, Buying, Demographics, Print...    email this    permanent link

NFL Signs BBDO for 2006 Season

The National Football League announced that BBDO - along with Omnicom siblings including interactive shop Atmosphere BBDO, direct marketing agency Rapp Collins and media strategist OMD USA - will create a series of projects for the 2006 pro football season, Adweek writes.

Related topics: Entertainment, E-Commerce, Integrated/Cross-Media/Convergence, Media Department, Planning, Demographics, Buying, Direct, Interactive, Account Service, Agencies, Television...    email this    permanent link

Reader’s Digest Association Acquires Allrecipes.com for $66 Million

The publisher of general-interest magazine Reader’s Digest, The Reader’s Digest Association Inc., said it plans to close on its purchase of recipe website Allrecipes.com for $66 million in its fourth fiscal quarter ending June 30, writes Yahoo News.

Related topics: Integrated/Cross-Media/Convergence, Entertainment, Magazines, Media Department, Planning, E-Commerce, Demographics, Direct, Interactive, Acquisitions/Biz Buzz, Buying, Print...    email this    permanent link

Political Ad Blitz in Key Markets Tightens Inventory

Two months after Magna Global warned its clients to “be flexible” and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, Mediapost writes. A bulletin sent on Friday to media agency executives advised that a “media buying frenzy” is coming thanks to the 2006 mid-term elections that could create significant shortages and cost increases of broadcast and other ad space in select cities and states in the coming six months.

Related topics: Media Department, Planning, Signs of What's to Come, Feature, Demographics, Buying, Print, Radio, Interactive, Agencies, Television...    email this    permanent link

Coke’s Outdoor Ads Inspired by iPods

Coke launched a new advertising blitz over the weekend, and it looked to the iPod - the latest brand sensation - for inspiration, Reuters writes. Apple’s print and outdoor communication for the iPod had a lot of clarity, according to senior vp of Coca-Cola brands Katie Bayne. Coke’s campaign, hoping to evoke the feeling of the brand rather than telling people what the brand is, will include outdoor advertising with a range of colorful wallscapes, some as high as 200 feet, showing colors and images splashing out of a coke bottle.

Related topics: Packaged Goods, Planning, Promotions, Feature, Media Department, Campaigns of Note, Outdoor, Agencies, Branding, Television...    email this    permanent link

Klipmart Creates Six-Panel Streaming Ad Unit for Amp’d Mobile

Klipmart, provider of online video advertising, has produced a new six-panel video ad unit to promote the Amp’d line of mobile phones. The six-panel ad with simultaneously streaming online video content is among the industry’s first wave of ads to include such an extensive collection of video content in a single unit.

Related topics: Planning, Signs of What's to Come, Viral Marketing, Wireless, New Tech, Media Department, Agencies, Campaigns of Note, Entertainment, Integrated/Cross-Media/Convergence, Interactive...    email this    permanent link

Teens Flock to ‘The N’

Though MTV Network’s N cable channel only reaches 48 million households, new episodes of its hit show Degrassi: The Next Generation - a high school chronicle now in the second half of its fifth season - continue to dominate the 8 p.m. slot on Fridays among teenagers, writes the New York Times. Between 2004 and 2005, the N’s ratings saw an increase of 35 percent among teenagers.

Related topics: Planning, TV Cable, Youth, Media Department, Entertainment, Buying, Demographics, Television...    email this    permanent link
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April 3rd, 2006

Radio Reps, FCC Negotiate Payola Settlements

According to sources familiar with the matter, representatives from four large U.S. radio station owners - CBS Corp., Citadel Broadcasting Corp., Clear Channel Communications Inc. and Entercom Communications Corp. - have talked with Federal Communications Commission officials concerning the settlement of their investigations into off the record payments made in exchange for airplay, writes Reuters.

Related topics: Regulatory, Planning, Media Department, Agencies, Radio...    email this    permanent link

Third Screen Media Debuts MADX/Agency

Within the next few weeks, Third Screen Media - the leading U.S. provider of mobile advertising and marketing software and services - will launch MADX/Agency, a software product package that connects wireless carries and publishers on a shared advertising platform, writes BtoB.

Related topics: Media Department, Planning, Targeting Technologies, Wireless, Integrated/Cross-Media/Convergence, Entertainment, Interactive, Buying, Demographics, E-Commerce, Direct...    email this    permanent link

XM Stock Rises as Takeover Rumors Circulate

XM Satellite Radio shares rose nearly 5 percent on Thursday after speculations that it could be the target of a takeover, perhaps by CBS Corp., but industry analysts and sources say it is unlikely CBS would pursue such a purchase, according to Reuters. Neither XM nor CBS would comment on the rumor.

Related topics: Signs of What's to Come, Entertainment, Buying, Acquisitions/Biz Buzz, Radio...    email this    permanent link

Newsday’s Sito to Plead Guilty to Fraud for Circ. Inflation

Louis Sito, former vp of advertising and circulation at Newsday and later a vp of Tribune Co., turned himself in on Friday to federal officials on charges related to his role in Newsday’s circulation scandal, and sources close to the situation say that he plans to plead guilty to fraud charges, Newsday reports. Sito retired two years ago after Tribune admitted that the circulation of both Newsday and Spanish-language paper Hoy had been inflated.

Related topics: Newspapers, Acquisitions/Biz Buzz, Print...    email this    permanent link

MTV Networks Introduces New ‘Transference’ Metric

MTV has released the results of an inhouse study on advertising effectiveness as it relates to the multiplatform universe and introduced a metric called “transference,” Mediaweek writes. The study found that brands that exist on multiple platforms provide more effective advertising opportunities than those that don’t because consumers are more likely to “transfer” the positive feelings they have for these multiplatform brands to the client.

Related topics: Media Department, Planning, TV Cable, Youth, Integrated/Cross-Media/Convergence, Entertainment, Interactive, Agencies, Buying, Demographics, Television...    email this    permanent link

MySpace Teen Safety Clean-Up May See Backlash

In an effort to promote teen safety, social network MySpace recently deleted 200,000 “objectionable” accounts, but the move may have been a risky one, writes Business 2.0.

Related topics: Opinion, Planning, Regulatory, Youth, Media Department, Entertainment, Buying, Demographics, E-Commerce, Interactive...    email this    permanent link
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