»
As Madison Avenue prepares for this week’s American Association of Advertising Agencies conference in Scottsdale, Ariz., it faces some of the most daunting challenges since the mid-20th century, when TV replaced radio as the mainstream medium, writes the New York Times (via MarketingVox). “The agencies that will succeed are the ones not frozen in the era of 30-second television commercials and can find the new ways to engage and connect with consumers,” 4As chairman Anthony J. Hopp is quoted as saying.
This year, there are more speakers from smaller, creatively focused independent agencies, which are landing business from large advertisers such as Coca-Cola, General Motors and Unilever - a change that is among the most profound affecting Madison Avenue.
Another welcome development is the arrival of “a new generation of leadership” at bigger agencies “for whom ‘new media’ isn’t ‘new media,’ it’s ‘media,’” according to Ron Berger, chief executive and chief creative officer for the New York and San Francisco offices of Euro RSCG Worldwide, part of Havas.
Organizers expect 390 people to attend the 4As conference - the highest number since 2000, when it attracted 450 people. Attendance is considered a measure of the ad economy’s health.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
