»
Coke launched a new advertising blitz over the weekend, and it looked to the iPod - the latest brand sensation - for inspiration, Reuters writes. Apple’s print and outdoor communication for the iPod had a lot of clarity, according to senior vp of Coca-Cola brands Katie Bayne. Coke’s campaign, hoping to evoke the feeling of the brand rather than telling people what the brand is, will include outdoor advertising with a range of colorful wallscapes, some as high as 200 feet, showing colors and images splashing out of a coke bottle.
Some of the billboards will show the image of the Coke bottle with the splash of color spilling across the facade of the building on which it is mounted.
Coke purchased the top 10 billboards in the top 28 markets via Clear Channel, AdAge writes. Online, Coke and its agencies have teamed up with small production companies to create 15-second viral videos or “Bottle Films” to express love for the brand.
The campaign, Welcome to the Coke side of life, will also include a series of TV ads.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
