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Coke launched a new advertising blitz over the weekend, and it looked to the iPod - the latest brand sensation - for inspiration, Reuters writes. Apple’s print and outdoor communication for the iPod had a lot of clarity, according to senior vp of Coca-Cola brands Katie Bayne. Coke’s campaign, hoping to evoke the feeling of the brand rather than telling people what the brand is, will include outdoor advertising with a range of colorful wallscapes, some as high as 200 feet, showing colors and images splashing out of a coke bottle.
Some of the billboards will show the image of the Coke bottle with the splash of color spilling across the facade of the building on which it is mounted.
Coke purchased the top 10 billboards in the top 28 markets via Clear Channel, AdAge writes. Online, Coke and its agencies have teamed up with small production companies to create 15-second viral videos or “Bottle Films” to express love for the brand.
The campaign, Welcome to the Coke side of life, will also include a series of TV ads.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
