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Two months after Magna Global warned its clients to “be flexible” and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, Mediapost writes. A bulletin sent on Friday to media agency executives advised that a “media buying frenzy” is coming thanks to the 2006 mid-term elections that could create significant shortages and cost increases of broadcast and other ad space in select cities and states in the coming six months.
In fact, TNS Media Intelligence released a political ad spending forecast that predicts “perfect storm” conditions in many key markets, with advertising totals in the first four weeks of ‘06 nearly equal to the advertising bought during the same period in ‘04 (during a presidential primary).
Complicating matters is that many of the most hotly contested races are occuring in major media markets, rather than in states such as South Dakota where media is relatively inexpensive.
The following markets will be especially prone to tight conditions, according to the article: NY (especially central and upstate); Pennsylvania, particularly Philly and Harrisburg; Missouri; Florida (especially South Florida); Tennessee (particulalry Memphis and Nashville); Washington; Michigan (especially Detroit); Massachusetts; Arizona; Ohio; California; Maryland; Washington, D.C.; and Minnesota (particularly Minneapolis/St. Paul).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
