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Though MTV Network’s N cable channel only reaches 48 million households, new episodes of its hit show Degrassi: The Next Generation - a high school chronicle now in the second half of its fifth season - continue to dominate the 8 p.m. slot on Fridays among teenagers, writes the New York Times. Between 2004 and 2005, the N’s ratings saw an increase of 35 percent among teenagers.
“They’ve identified this key group between Nickelodeon and MTV,” said Amy Harris, a director at media buying agency Starcom Entertainment. “If we look back at what MTV was 10 years ago, and what it is today, it’s now a pop culture factory. They can build the N into that same level of network,” Harris added.
At its 2002 debut, the N targeted the “tween” market - viewers between the ages of 9 and 14. However, its schedule - including shows like the more provocative Degrassi - has attracted a broader range of teens, bumping the median age of viewers to 15.
Hoping to attract an even wider range of teens, the network will premiere two more original series in June: Beyond the Break, about a Hawaiian girls’ surfing team, and Whistler, a thriller in which a boy investigates his snowboarder brother’s murder.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
