In another example of video making its way to the internet, large market TV stations - in today’s bold world - can safely count on YouTube to reveal memorable, uncensored TV bloopers, writes Lost Remote.
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The UK’s total online advertising expenditure exceeded all expectations in 2005 - representing almost eight percent of total UK ad spending for 2005 - and may overtake national press advertising by the end of this year, according to the UK Internet Advertising Bureau (IAB), writes eMarketer.
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With today’s launch of The Examiner - a free 20-minute-read tabloid targeting the region’s most affluent residents - Baltimore will become a two-newspaper town, writes the Baltimore Sun. Billboards around the city coin the paper as offering “a second opinion.”
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Fremantle International Distribution (FID) announced yesterday it has finalized deals in 10 global markets that have purchased packages of 180 one-hour episodes of Martha Stewart’s TV show, writes Broadcasting & Cable.
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Increasing its national coverage to 76 percent of the country, The CW - set to launch in September - now has an additional seven stations through affiliation agreements with four Freedom Communications stations and three Lockwood Broadcasting stations, writes Broadcasting & Cable.
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Last night’s NCAA men’s basketball final between UCLA and Florida may end up being the least-watched NCAA men’s basketball title game ever, Media Life writes. Early numbers are showing viewership at 14.3 million, which would, if valid, be the lowest average ever for a title game; however, early figures are often misleading.
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Celebrity Living Weekly will become the first celebrity weekly to be closed since Us Weekly put the category on the map, AdAge writes. An official announcement is expected soon; in the meantime, this seems to show that perhaps the crowded celebrity living category actually has its limits.
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AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory from video-enabled websites, MarketingVox writes. The intent is to simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements, the company said. For video-enabled publishers, the network offers an efficient way to sell inventory; it will provide diverse, quality advertising campaigns to publishers and eliminate costly serving fees, according to Advertising.com.
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General Motors insists that its do-it-yourself viral ad campaign for a Chevy SUV is a success, although some GM critics have hijacked the campaign, flooding the web with negative ads about the company, writes CNET (via MarketingVox). In a partnership with the “The Apprentice” TV show, GM launched a contest last month to promote the Chevy Tahoe SUV, calling on consumers to create a digital commercial about the SUV at Chevyapprentice.com.
Future U.S.’s newest magazine launch, Scrapbook Answers, grabbed the highest percentage in market share - nearly 40 percent - of U.S. and Canadian newsstands with its October 2005 launch issue to beat longtime category warhorses Memory Makers and Creating Keepsakes magazines. Interestingly, Scrapbook Answers has a higher cover price at $7.99.
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The general public spends a far greater percentage of its time outdoors than any other previous generations, causing marketers to chase after them using public media, Mediapost writes. Only 8 percent of a person’s time was spent neither at home nor at work in 1960; now that number has grown to 18 percent today. So-called “public media” in the past was mainly outdoor billboards and terrestrial radio, but new ways to reach consumers are popping up constantly.
As some retailers worry their ads now reach smaller audiences, Vestcom - a company that produces price labels for store shelves in the U.S. - is developing video monitors attached to store shelves to reach more shoppers, writes the San Francisco East Bay Contra Costa Times.
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Recognizing the increase in popularity of sites like MySpace.com and Facebook.com, photo-sharing site Webshots will launch its own social network, called CollegeLive, specifically targeting college students, writes MediaPost.
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Postmaster General Jack Potter told attendees of the National Postal Forum that the USPS will file a case for a proposed rate increase as early as later this month, according to Multichannel Merchant. The increase will likely be only a single-digit percentage, he said, but it’s necessary because the Postal Service cannot cut costs fast enough to offset inflation. He pointed out that, while mail volume reached a new high of 212 billion pieces in 2005, more than 100,000 jobs had been eliminated.
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After 12 years of airing Howard Stern’s radio show on television, E! ended its top-rated program, allowing the shock jock to create his own channel, called Howard TV On Demand, reports Entertainment Weekly.
A council of McDonald’s marketing executives has convened to devise a strategy to fight a new attack on the company’s reputation, writes Ad Age.
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Given that a new blog is created each second, media analysts have predicted that by 2021, “citizen journalists” will produce half of the world’s news, writes Yahoo News. Several newspapers are cashing in on the blog surge by creating online outlets for bloggers to share local news and opinions.
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The lobbies and big screens in theaters on military bases have seen an increase in cinema advertising, as marketers target the predominately male audience during leisure hours, Media Life reports.
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Yesterday, The New York Times announced the redesign of its website NYTimes.com - the most popular newspaper site in the U.S. with an audience of 12.7 million unique users in February 2006, according to Nielsen NetRatings. Changes being introduced over the next few months include newly designed home and section pages, personalization tools, enhanced search capability, an expanded set of easy-to-use navigation tools, and more original video.
Amanda Peet It seems that after two years of presenting a disappointing slate, NBC finally has some shows that excite media buyers, including the most-anticipated new program this fall, Media Life reports.
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