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AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory from video-enabled websites, MarketingVox writes. The intent is to simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements, the company said. For video-enabled publishers, the network offers an efficient way to sell inventory; it will provide diverse, quality advertising campaigns to publishers and eliminate costly serving fees, according to Advertising.com.
“Our network includes publishers [that are] at the forefront of online video content,” said CEO of Advertising.com Scott Ferber in a statement. “The network will supplement and streamline inventory fulfillment for these top publishers while providing advertisers with premium pre-roll placements on a mass scale.”
Through its relationship with comScore Media Metrix, Advertising.com will provide research and view-based reporting for video campaigns. This service will give advertisers access to analytical information on reach and frequency of pre-roll placements, the demographics of those exposed to their campaigns, the websites that those consumers frequent and the brand impact of campaigns.
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