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Direct Mailers May Face Postal Rate Increase

Postmaster General Jack Potter told attendees of the National Postal Forum that the USPS will file a case for a proposed rate increase as early as later this month, according to Multichannel Merchant. The increase will likely be only a single-digit percentage, he said, but it’s necessary because the Postal Service cannot cut costs fast enough to offset inflation. He pointed out that, while mail volume reached a new high of 212 billion pieces in 2005, more than 100,000 jobs had been eliminated.

Potter was joined by the president of the USPS Board of Governors, Jim Miller, to talk about postal reform. Miller said that the Board feels it is “crucial to negotiate an equitable contract with postal unions so that an outside arbitrator would not be granted the right to choose the fate of reform.”

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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