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A council of McDonald’s marketing executives has convened to devise a strategy to fight a new attack on the company’s reputation, writes Ad Age.
The council will take on Eric Schlosser, author of the 2001 best seller “Fast Food Nation,” which exposed unappetizing truths about McDonald’s and its cohorts. Schlosser plans to release a “Fast Food Nation” movie later this year and another book, “Chew on This: Everything You Don’t Want to Know About Fast Food,” which targets kids.
McDonald’s response to these threats will likely focus on providing more-healthful offerings and creating public relations platforms focused on exercise and healthful lifestyles. Company communications will promote new products, menu variety and community involvement to highlight chain’s more admirable activities.
Executives from public relations, marketing, legal and advertising and PR agencies all have a role in the effort to combat the obesity and trust issues that the Schlosser projects could raise, said executives close to the situation.
Mr. Schlosser wants to hear from the council. “I hope [McDonald’s] engages in a substantive debate about the issues raised by the film and avoid personal attacks on the filmmakers, not to mention the threat of legal action,” he said.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
