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Given that a new blog is created each second, media analysts have predicted that by 2021, “citizen journalists” will produce half of the world’s news, writes Yahoo News. Several newspapers are cashing in on the blog surge by creating online outlets for bloggers to share local news and opinions.
Bloggers attract advertisers and readers by focusing on individual neighborhoods rather than on a large metropolis. A recent study by the Project for Excellence in Journalism said that as newspapers face “a seismic transformation in what and how people learn about the world around them,” audiences “are moving from old media such as television or newsprint to new media online.”
“It really enforces your leadership in the community as the voice of the community,” said Fran Wills, vp interactive and product development for the Denver Newspaper Agency- publisher of Rocky Mountain News and The Denver Post. Fifty percent of Denver’s yourhub.com registered users do not read the Post or Rocky Mountain News, while 40 to 50 percent of the site’s advertisers are also new, Wills said.
“When push comes to shove and there’s controversy on a subject (readers) really look for what reputable sources say,” Wills added.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
