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Given that a new blog is created each second, media analysts have predicted that by 2021, “citizen journalists” will produce half of the world’s news, writes Yahoo News. Several newspapers are cashing in on the blog surge by creating online outlets for bloggers to share local news and opinions.
Bloggers attract advertisers and readers by focusing on individual neighborhoods rather than on a large metropolis. A recent study by the Project for Excellence in Journalism said that as newspapers face “a seismic transformation in what and how people learn about the world around them,” audiences “are moving from old media such as television or newsprint to new media online.”
“It really enforces your leadership in the community as the voice of the community,” said Fran Wills, vp interactive and product development for the Denver Newspaper Agency- publisher of Rocky Mountain News and The Denver Post. Fifty percent of Denver’s yourhub.com registered users do not read the Post or Rocky Mountain News, while 40 to 50 percent of the site’s advertisers are also new, Wills said.
“When push comes to shove and there’s controversy on a subject (readers) really look for what reputable sources say,” Wills added.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
