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Yesterday, The New York Times announced the redesign of its website NYTimes.com - the most popular newspaper site in the U.S. with an audience of 12.7 million unique users in February 2006, according to Nielsen NetRatings. Changes being introduced over the next few months include newly designed home and section pages, personalization tools, enhanced search capability, an expanded set of easy-to-use navigation tools, and more original video.
“We’re taking advantage of new technology to make the site more useful and easier to navigate,” said Arthur Sulzberger, Jr., publisher of The New York Times. “Times readers will now have an enhanced site with even greater access to high-quality journalism provided in a way that they can customize to their needs.”
The new “Video” section will feature original Times video reporting and enable users to search and view video content integrated on the homepage and throughout the site with a new embedded video player.
For advertisers, the redesign offers opportunities to reach a more engaged audience. The new features encourage readers to spend more time on the site. The redesign also gives advertisers the ability to stream video ads on the homepage, section fronts and select article pages, as well as a larger and more dynamic ad position on the homepage.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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The research, which aggregated a year’s…
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