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With today’s launch of The Examiner - a free 20-minute-read tabloid targeting the region’s most affluent residents - Baltimore will become a two-newspaper town, writes the Baltimore Sun. Billboards around the city coin the paper as offering “a second opinion.”
In addition to distributing in affluent neighborhoods, the paper has purchased some 2,000 red newspaper racks and placed them around the city and in various counties.
Advertisers care more about the number of people who read each newspaper than how many papers are delivered, said Timothy J. Thomas, The Sun’s vice president of marketing. “They’re trying to sell ads on the basis of circulation. That ceases to be a valid measure when one paper is free and one is paid.”
Over the past few months, The Examiner sought out some of The Sun’s advertising and circulation expertise, hiring away one of The Sun’s top advertising managers, Annie Hager, as well as several advertising representatives.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
