Advertising revenue for the outdoor category outpaced traditional media, increasing 8 percent last year, according to research by the Outdoor Association of America, writes CNN Money. The OAAA forecasts similar increases for 2006.
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According to email service provider Return Path, in the last six months of 2005, an average of 20.5 percent of permission-based emails either didn’t get delivered or ended up in recipients’ junk mail folders, writes Multichannel Merchant.
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The Georgia bill that would have established a kids’ do-not-email registry died last week, writes Multichannel Merchant. Similar bills in Connecticut, Iowa, Wisconsin, Hawaii and Illinois have been killed as well.
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ESPN Star Sports has been awarded the exclusive rights for this year’s FIFA World Cup and plans to sell its ad space at a huge premium, writes The Economic Times.
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The recent redesign of The New York Times’ website is so good that consumers would be better off going online for the Times than forking out the $621.40 a year for home delivery of the print version, writes Slate’s Jack Shafer.
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Maxim publisher Felix Dennis has put his U.S. unit of Dennis Publishing on the auction block, a sale that could fetch up to $250 million, writes The New York Post.
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New York City - which has signed marketing deals with the History Channel, Snapple and others - plans to issue requests for proposals for an official provider of ground delivery services next week to help promote the city across the world, writes Brandweek.
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On April 10, for the first time in local TV history, local San Francisco NBC Universal station KNTV will premiere its original documentary on iTunes a week prior to when it will debut the documentary Echoes of the Past: the 1906 Earthquake - celebrating the100-year anniversary of the historic quake - on air, writes Mediaweek.
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In an initial step on a long legislative road, a House panel discussed a bill yesterday to make it easier for telephone companies to create video services that offer hundreds of TV channels, forming a potential competitor to established cable operators, writes Adweek.
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MSNBC.com, together with Action Engine, has launched a multimedia ad-supported mobile news offering, reports ClickZ (via MarketingVox). MSNBC.com Mobile is reportedly one of the first free, ad-supported news applications for handhelds and offers news articles, videos and slideshows from various sources. The downloadable service will be promoted to visitors of MSNBC.com and the rest of the MSN network.
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The Association of Hispanic Advertising Agencies has pinpointed some trends in reaching Hispanic consumers, including the fact that Hispanic media outlets are proliferating, the share of ad dollars directed toward the Hispanic consumer is growing, and there are an estimated 6.3 million Latino teens in the U.S..
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Clear Channel Radio’s Online unit today announced it has chosen Google as its exclusive search partner for its network of more than 1,100 radio station websites. The agreement provides Clear Channel Radio listeners with the chance to search through Google’s search engine, without having to leave the radio station site. Clear Channel’s local advertisers will also benefit from the deal, as they will have the option to have their advertisements showcased first, followed by Google’s sponsored links and web search results.
Publicis Groupe’s MediaVest, which buys for Proctor & Gamble, announced earlier this month that it has named its TV-buying teams “video investigation and activation units,” putting digital experts alongside traditional broadcast buyers, AdAge writes, pointing out that it’s yet another sign that TV buying is morphing into a notion of a more flexible, video-neutral practice.
New York Attorney General Eliot Spitzer has filed a suit against Direct Revenue, alleging the company secretly installed millions of pop-up advertisements on consumers’ personal computers, writes ClickZ. The lawsuit seeks to stop the firm from installing spyware or sending ads through pre-existing applications.
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After a long courtship, CBS - which has been recruiting NBC Today show’s Katie Couric to anchor its CBS Evening News - has closed a deal with Couric, CNNMoney.com reports. Some reports say that her compensation may be $15 million a year. Couric will become the first woman to solo host a network evening newscast.
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Staffers at Hachette’s Elle Girl were notified yesterday that the magazine’s June/July issue would be its last, according to a reliable source, writes Fishbowl.
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Scripps Networks Interactive announced it would run a live ten-minute broadband show April 29 on HGTV.com immediately following a live TV show announcing the winner of the HGTV Dream Home Giveaway.
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