»
The Association of Hispanic Advertising Agencies has pinpointed some trends in reaching Hispanic consumers, including the fact that Hispanic media outlets are proliferating, the share of ad dollars directed toward the Hispanic consumer is growing, and there are an estimated 6.3 million Latino teens in the U.S..
Branded entertainment and product integration are among the tactics incorporated into the marketing mix to influence purchase and behavior among all Hispanic demographics; however it is the Latino youth that represents one of the most dynamic consumer groups in the country. The brands and agencies that are targeting young Latinos successfully are those that create meaningful, emotional connections with their target consumers by understanding this subset’s use of culture, language and media, as well as their ability to move fearlessly and comfortably between two worlds.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year. The AHAA conference begins today in Los Angeles.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
