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The Association of Hispanic Advertising Agencies has pinpointed some trends in reaching Hispanic consumers, including the fact that Hispanic media outlets are proliferating, the share of ad dollars directed toward the Hispanic consumer is growing, and there are an estimated 6.3 million Latino teens in the U.S..
Branded entertainment and product integration are among the tactics incorporated into the marketing mix to influence purchase and behavior among all Hispanic demographics; however it is the Latino youth that represents one of the most dynamic consumer groups in the country. The brands and agencies that are targeting young Latinos successfully are those that create meaningful, emotional connections with their target consumers by understanding this subset’s use of culture, language and media, as well as their ability to move fearlessly and comfortably between two worlds.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year. The AHAA conference begins today in Los Angeles.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
