»
Advertising revenue for the outdoor category outpaced traditional media, increasing 8 percent last year, according to research by the Outdoor Association of America, writes CNN Money. The OAAA forecasts similar increases for 2006.
“Outdoor represents the only area of established media that is still seeing strong growth,” said Fred Moran, a Stanford Group analyst.
Billboards have found success despite pressure from the internet, satellite radio, iPods, and other technology. “Technology helps people avoid other advertisements, but we are the one unavoidable media,” said Paul Meyer, global president at Clear Channel Outdoor.
Meyer sees technological advancements as an asset to the industry. “With digital signage, there will be no limitations on how often and when advertisers change their ads.”
The lower cost of outdoor media will keep it in use with advertisers, including those in the auto industry.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
