The Betty Crocker Points customer loyalty program that has been around since the 1930s will come to a close this fall, writes DM News. General Mills’ Box Tops for Education points program that donates money to local schools is overtaking the old points program -which included a catalog featuring products that consumers could acquire by collecting points.
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According to president Michele Bergerac, Bakers Footwear Group launched its 32-page print catalog last month, mailing to about 400,000 online customers, B Card loyalty program members and prospects, writes Multichannel Merchant. Bergerac said the company created a print catalog to “continue to build our brand, communicate the message of our store remodel program and product upgrade, and to reach new customers.”
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For many interactive media buyers, contextual advertising has become an online media gem, delivering relevant content to target markets, providing value to potential customers and increasing brand perception and sales, ClickZ reports.
Air America Radio announced Wednesday that Danny Goldberg is the network’s new vice chairman, Radio Ink writes.
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Google is introducing a position-preference feature that allows advertise more control over where their ads appear, essentially by specifying in which position they shouldn’t appear, according to a post on the SearchEngineWatch blog (via MarketingVox). The new AdWords feature (not available in the Starter Edition) is located in the Edit Settings screen and allows advertisers to essentially opt out of various positions, acting as a filter.
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Some National Public Radio listeners are bypassing its semiannual fund drive and instead loading up their MP3 players with the various NPR programs available as podcasts, writes Wired (via MarketingVox). Both blessing and curse, the medium is expanding NPR’s convenience and access, but it’s also siphoning listeners away from local stations. Affiliates rely on member donations to air some of the very programming listeners can download as MP3s.
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NBC has quickly patched the hole that will be left in Today when Katie Couric departs the show for CBS’s Evening News with The View’s Meredith Vieira, Media Life writes. Vieira seems the obvious choice for Today: she is similar in age and temperament, and has shown herself capable of discussing “anything from orgasms to organic fruit” during her nine years on ABC’s The View, according to the article.
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Time Inc. is organizing all its business and finance titles, together with CNNmoney.com, into a single sales and marketing structure supported by one sales team, writes BtoB. The new organization, effective immediately, will be branded Time Inc. Business and Finance Network.
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The CW has named Michael Roberts, currently head of programming for The WB, as programming head, Broadcasting & Cable writes. Roberts has headed current programming at The WB since 2004, before which he spent 10 years at Walt Disney Pictures.
Radio advertising for March was down 5.9 percent, to 10.4 minutes per hour, with morning drive slots seeing a 6.4 percent decline while afternoon drive posted a 5.8 percent reduction in commercial time, Radio Ink writes, reporting on Harris Nesbitt’s monthly Radio Airtime Monitor.
