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Google is introducing a position-preference feature that allows advertise more control over where their ads appear, essentially by specifying in which position they shouldn’t appear, according to a post on the SearchEngineWatch blog (via MarketingVox). The new AdWords feature (not available in the Starter Edition) is located in the Edit Settings screen and allows advertisers to essentially opt out of various positions, acting as a filter.
According to a thread in the SEW Forums, “If you find that your ad gets the best results when it is ranked (for example) third or fourth among all AdWords ads, you can set a position preference for those spots. AdWords will then try to show your ad whenever it is ranked third or fourth, and avoid showing it when it is ranked higher or lower.”
Position preferences can be set for any keyword in a campaign. Advertisers can request that an ad appear higher than a specific position (e.g., above 5); lower than a position (e.g., below 4); within a range (e.g., between positions 3 and 9); or a specific position (e.g., position 2). If an ad is ranked higher than a specified position, the AdWords system will attempt to lower the bid to place the ad in the preferred position.
AdWords ranking and relevance rules still determine the ad’s position; the preference setting merely determines whether the ad is shown at that position.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
