Massive Incorporated announced that it will deliver dynamic advertising into Major League Baseball 2K6. As part of the agreement, Massive has been named an exclusive partner with MLB Advanced Media for the delivery of dynamic advertising in certain MLBAM-licensed video games, and with the Major League Baseball Players Association.
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The Direct Marketing Association has suspended its Shop-At-Home program - which promotes internet and catalog shopping to consumers by publicizing DMA members’ products on live broadcasts and morning news television shows - reports DM News.
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Search activity is now tied with emailing as the number one activity among internet users, according to a December 2005 Pew Internet & American Life survey, writes Market Watch. This increased popularity has big media realizing the importance of online searching as an integral component to their operations.
Avon’s new promotion and catalog campaign for its Blue Rush line for men and women will feature stars from Days of Our Lives, the popular NBC daytime soap opera, writes Brandweek.
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Nielsen’s new minute-by-minute ratings add to advertisers’ argument against paying for ads skipped with DVRs, writes Mediapost. A “commercial ratings” analysis of the data shows that virtually no viewers stop to watch a commercial during a program in time-shifted mode.
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Media buying for The Gap has been put under review for the main Gap label as well as Gap Body, Baby Gap, Gap Maternity and Gap Kids, according to sources, Adweek writes. Gap’s adspend was approximately $100 million in 2005 according to TNS Media Intelligence, down a third from 2004, but sources believe The Gap will increase spending this year, perhaps to $125 million.
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It could just be a coincidence, but it looks like a new advertising trend is taking root. Adrants writes that Hilton, GM and Sprint all have half or full page ads in today’s Wall Street Journal with the word “Yes” big and bold in the headline.
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Expecting to convert its positive relationship with parents and children into a winning wireless brand, Disney unveiled its new Disney Mobile phone service Wednesday, positioning the service as a communications option for busy families, writes the San Francisco Chronicle.
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