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Avon’s new promotion and catalog campaign for its Blue Rush line for men and women will feature stars from Days of Our Lives, the popular NBC daytime soap opera, writes Brandweek.
The Miami, Florida, beach photo shoot for the Avon campaign will place star Kristian Alfonso (”Hope Brady”) in the arms of Peter Reckell (”Bo Brady”). “Everyone felt the chemistry between them was perfect,” said Avon photo shoot producer Valerie Menzel. “The network of women who sell the product will relate to them.”
The creative will appear in Avon catalogs for the next two years and will run in People magazine.
Avon produces 26 product catalogs a year, and spent $26 million on advertising in 2005, according to Nielsen Monitor-Plus.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
