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The Direct Marketing Association has suspended its Shop-At-Home program - which promotes internet and catalog shopping to consumers by publicizing DMA members’ products on live broadcasts and morning news television shows - reports DM News.
Many TV producers have recently said they no longer air paid product placements. “That’s a concern and very telling about the direction these shows are going in,” said DMA director of media relations Laura Colona.
Rather than hiring a public relations representative, some TV stations have interest in bringing in an expert to talk to consumers. This and the availability of “other tools that may be more effective in supporting catalogs and online initiatives,” caused the DMA to make its decision, Colona continued.
“With podcasting and all of the different ways that we’re reaching consumers, these are all things we want to explore for the program,” she added.
Over the next few months, the DMA plans to seek feedback from members as it revamps the program.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
