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Amongst the media coverage of Katie Couric’s switch to CBS Evening News and Meredith Viera’s replacement of Couric on NBC’s Today show, the real sense of what the changes mean for network news - both in the short and long run - was lost, writes Mercury News.
Some TV traditionalists said Couric might lack the weight to take on the lead news role. Robert Zelnick - former ABC journalist and current head of Boston University’s journalism department - said the shift “reminds me of the move Barbara Walters made from The Today Show - where she was fabulously successful - to anchoring the evening news on ABC with Harry Reasoner, which turned out to be a less than successful move for ABC.”
Couric has received support from anchors Connie Chung, as well as Bob Schieffer and Walter Cronkite - two of the men who have worked as CBS’s sole anchor.
However, changing anchors may not be enough to reduce the negative effects cable and the internet have had on viewership of nightly news programs.
Gary Carr, a senior vp and director of national broadcast for media buying firm TargetCast, said, “Hiring Couric will create a lot of publicity and noise and maybe initially people will turn on CBS to see her. But I don’t see how this is the answer to the overall problem that network TV has, which is that it is not where people get their news anymore.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
