»
Crutchfield, Tweeter and ABC Warehouse/Detroit launched multi-tiered promotional campaigns for HD Radio yesterday, and are adding more HD Radio receivers to their inventories, Radio Ink writes.
The retailers will use commercial inventory donated by members of the HD Digital Radio Alliance to launch commercials that promote the campaigns intended to teach consumers about the technology. The retailers’ efforts coincide with the Alliance’s second phase of its $200 million on-air ad campaign.
“We expect these developments to end the lengthy waiting lists for receivers that consumers are currently experiencing,” said HD Digital Radio Alliance CEO Peter Ferrara. “Consumers want HD digital radio programming, and smart retailers want to get ahead of the curve in providing it.”
“The HD Digital Radio Alliance was formed to accelerate the roll-out of HD digital radio in the consumer marketplace, a process that happens by forging strong partnerships with retailers, manufacturers and automakers,” Ferrara said. “The commitment of these retailers is a major stride forward in fulfilling our mission ahead of schedule.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
