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Though most Americans have lost interest in coverage of Hurricane Katrina - considered modern America’s largest natural disaster - The Sun Herald out of Gulfport, Mississippi, and The Times-Picayune remain focused on the effects of the storm, writes The New York Times. The papers have been recognized for their continued coverage of Katrina, and both may receive Pulitzer Prizes next week.
Both newspapers have taken on a new importance in their communities as sources of news and as advocates for the victims, by connecting with readers like newspapers did prior to the arrival of television.
Though the papers have just about reached pre-Katrina readership figures, advertising revenue is still low, as only 10 percent of the area businesses have reopened. “We’re suffering significant revenue losses,” said Ashton Phelps Jr., Times-Picayune publisher.
The rebuilding of the city and the paper depends partly on the return of advertisers. “It’s a chicken-and-egg thing,” said Tod Smith, New Orleans-based advertising director. “What comes first, the services that people need? Or the people who support the services? There are a lot of unanswered questions.”
The Times-Picayune currently runs several car dealer ads and small ads for mold remediation and air-duct cleaning services. The department store Dillard’s is open and buying full-page ads as well.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
