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Mike & the Mad Dog WFAN 660AM out of New York will begin streaming live over the internet tomorrow, writes The Media Drop. “Considering it’s like one of the most widely-broadcast stations on the AM dial, this has some big implications,” according to the blog. The streaming will go live at 3 p.m. when the Mike & the Mad Dog show will be broadcast while the New York Mets game is played over the airwaves.
New York Newsday recently called WFAN’s Mike & the Mad Dog show “frustrating,” saying that “their egomania has risen with their salaries” and that they interrupt both fans and interview subjects “as much as ever.” However, the article says, “most sports talk radio makes WFAN seem like a Harvard lecture on thermal dynamics.”
WFAN’s popular Imus in the Morning show will also be available over the internet.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
