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April 11th, 2006

Digital Signage Solution Helps Retailers Maximize Message

Retail strategist Don Watt has launched Innovus as a division of DW+Partners to help retailers find the right digital signage solution for their needs. Digital signage is one of the fastest growing communication and advertising mediums in today’s retail market, allowing retailers, brand managers, and employers to talk directly to a responsive audience. However, marketers need to meet consumers’ needs by enhancing the shopping experience rather than force-feeding messages to an unreceptive audience.

Related topics: New Tech, Planning, Targeting Technologies, Media Department, Demographics, Agencies, Buying, Outdoor...    email this    permanent link

Philly Newspaper Bidders Hire Campaign Advisors

Some bidders hoping to win control of McClatchy Co.’s Philadelphia newspapers that are up for sale -The Inquirer and Philadelphia Daily News - have hired experienced campaigners to consult with them in their battle, writes The Philadelphia Inquirer.

Related topics: Planning, PR, Promotions, Feature, Pitches/Wins/Losses, Newspapers, Acquisitions/Biz Buzz, Buying, Media Department, Print...    email this    permanent link

DMi Purchases America’s Best Barbeque

Interactive marketing services firm DMi Partners has purchased America’s Best Barbeque - a Missouri-based online distributor and retailer of brand name smokers, grills, barbeque sauces and various grilling foods - DM News writes.

Related topics: Integrated/Cross-Media/Convergence, Media Department, Planning, Buying, Branding, Interactive, Acquisitions/Biz Buzz, Direct...    email this    permanent link

Turner Upfront: Original Comedies to Support Existing Content

TBS - rebranded as cable’s “very funny” destination in 2004 - plans to launch several scripted comedy series as part of an initiative to offer content that complements its off-net acquisitions, MediaWeek writes.

Related topics: TV Cable, Planning, TV Network, TV Upfront, Feature, Media Department, Integrated/Cross-Media/Convergence, Branding, Outdoor, Buying, Demographics, Entertainment, Television...    email this    permanent link

NBC Unveils Summer Lineup

NBC begins launching its summer series May 30, with the opening of the fourth season of Last Comic Standing, writes MediaWeek. The series premieres with a two-hour special and will move to its regular 9 p.m. time slot thereafter.

Related topics: TV Network, TV Upfront, Planning, Media Department, Buying, Entertainment, Television...    email this    permanent link

McDonald’s Launches SMS Campaign

McDonald’s near Tulsa, Oklahoma, have joined mobile marketing company Gamut Industries to develop Mobile Whoa -a campaign that offers consumers mobile coupons, an SMS scavenger hunt and a mobile phone picture gallery, writes Adrants.

Related topics: Planning, Media Department, Promotions, Targeting Technologies, Wireless, Integrated/Cross-Media/Convergence, Entertainment, Buying, Campaigns of Note, Creative Issues, E-Commerce, Interactive...    email this    permanent link

Internet to Surpass Radio, Become Fourth-Largest Medium

Within a few years, the Internet could replace radio as the fourth-largest medium, behind only television, newspapers and magazines, according to ZenithOptimedia’s new global ad spending forecast for years 2005 to 2008, Media Life reports.

Related topics: Media Department, Planning, Demographics, Buying, Interactive, Outdoor, Radio...    email this    permanent link

Ambien, Sleep Aid Ad Campaigns Emphasize Safety

The news that Ambien users could suffer from binge eating while sleeping and falling asleep while driving resulted in sinking sales for sleeping medication. Sanofi-Aventis responded two weeks later with its advertising campaign showcasing Ambien’s safety, as rival medications geared up to advertise as well, writes Ad Age.

Related topics: Newspapers, Planning, PR, Media Department, Magazines, Agencies, Buying, Healthcare, Print...    email this    permanent link

Searchers Click on First Results Page, Move on

Four of ten searchers tend to click on links on the first page of search results - then either revise their query or go to another search engine if they don’t find what they’re looking for, according to a new study from iProspect, conducted with Jupiter Research, MediaPost writes (via MarketingVOX). Some 62 percent of searchers said they click on a link within the first page of results, up from 60 percent in 2004 and 48 percent in 2002. A full 90 percent click on a link within the first three pages, up from 87 percent in 2004 and 81 percent in 2002.

Related topics: Search Engine Marketing, Search Engine Optimization, Planning, E-Commerce, Affiliate Marketing, Buying, Interactive...    email this    permanent link

Klipmart Partners with Carat Fusion, MediaVest; Deploys In-Stream Campaign Tool

Klipmart, a leading provider of online video, has partnered with MediaVest Digital Connections and Carat Fusion to develop the industry’s first comprehensive in-stream campaign management and reporting tool, MarketingVox reports. The “Universal In-stream Solution” provides agencies and clients reporting for in-stream video campaigns running across multiple publishers, eliminating inefficiencies resulting from multiple campaign reports with uncorrelated metrics from numerous publishers, Klipmart said.

Related topics: Media Department, New Tech, Online Networks, Planning, Measurement/Analytics, Integrated/Cross-Media/Convergence, Agencies, Buying, Entertainment, Interactive...    email this    permanent link
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April 11th, 2006

Nielsen to Resume Ratings in New Orleans Next Feb.

Nielsen Media Research will resume ratings in New Orleans - the 43rd largest TV market before Hurricane Katrina hit and devastated the area in August 2005 - in February 2007, according to Broadcasting & Cable. Nielsen will use 300 households for a set-top meter and diary system, eventually hoping to build up to 400 households. Television station managers are eager for Nielsen’s rating services to return to the area, as they have been relying on old ratings books and estimates from national ratings to set pricing.

Related topics: Media Department, Planning, Research, Measurement/Analytics, Latin America, African American, Demographics, Entertainment, Television...    email this    permanent link

Nicorette Graffiti Murals Reach Demographically Targeted Neighborhoods

Zoom Media has been named a nominee in the 64th annual OBIE Awards for creative excellence in outdoor advertising for its use of graffiti murals as live media events in targeted neighborhoods, Media Life writes. Graffiti murals are painted by local artists in demographically targeted communities, with one-of-a-kind creative painted on exterior walls.

Related topics: Planning, Viral Marketing, Youth, Integrated/Cross-Media/Convergence, Demographics, Outdoor, Agencies, Buying, Interactive...    email this    permanent link

Get ‘Lost,’ Find ‘Desperate Housewives’ Free Online

Disney’s ABC Television will offer “Desperate Housewives,” “Lost” and other top shows on the web, for free, to expand their audiences in what will be a two-month trial beginning in May, reports ABC News (via MarketingVOX). The day after they are broadcast, primetime shows such as “Commander in Chief” will be available on ABC.com, as will the entire season of “Alias.” Ads will be embedded in the episodes, and viewers will not be able to skip or fast-forward through them.

Related topics: TV Network, Feature, New Tech, Entertainment, Interactive, Buying, Television...    email this    permanent link

Goodmail CEO: CertifiedEmail Not Meant to Decrease Spam

Goodmail CEO Richard Gingras told advocacy groups and legislators at a California Senate committee hearing last week that its fee-based CertifiedEmail program - which Yahoo and AOL are implementing - is about authentication, not reducing spam, DM News reports.

Related topics: Online Networks, Media Department, Planning, Regulatory, Targeting Technologies, Spam/Spyware/Intrusive, List Marketing, Integrated/Cross-Media/Convergence, Buying, Interactive, Demographics, E-Commerce, Email, Direct...    email this    permanent link

Kate & Calvin Reunite for Upcoming Ad Campaign

Supermodel Kate Moss has signed a reported $900,000 deal to star in an upcoming ad campaign launching this fall for Calvin Klein - the designers who first launched Moss’s career 14 years ago - writes E! Online. Moss will represent the high-fashion brand on billboards and in magazine ads.

Related topics: Media Department, Planning, Magazines, Creative Issues, Outdoor, Buying, Print...    email this    permanent link
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