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Retail strategist Don Watt has launched Innovus as a division of DW+Partners to help retailers find the right digital signage solution for their needs. Digital signage is one of the fastest growing communication and advertising mediums in today’s retail market, allowing retailers, brand managers, and employers to talk directly to a responsive audience. However, marketers need to meet consumers’ needs by enhancing the shopping experience rather than force-feeding messages to an unreceptive audience.
“Retailers and public venues alike need to evaluate their individual situation and needs before moving ahead with a turn-key digital signage installation,” said Watt.
Innovus acts as independent counsel when retailers are looking to maximize digital signage programs by reaching the customer at the point of sale - where consumers make 75 percent of their purchase decisions.
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