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Disney’s ABC Television will offer “Desperate Housewives,” “Lost” and other top shows on the web, for free, to expand their audiences in what will be a two-month trial beginning in May, reports ABC News (via MarketingVOX). The day after they are broadcast, primetime shows such as “Commander in Chief” will be available on ABC.com, as will the entire season of “Alias.” Ads will be embedded in the episodes, and viewers will not be able to skip or fast-forward through them.
Advertisers using the new format include AT&T, Ford, Procter & Gamble, Toyota and Unilever.
The TV networks have been selling digital downloads of popular shows for iPods and other portable video players and experimenting with on-demand video. Now, episodes of “Desperate Housewives” and “Lost” will be archived and be available for viewing on the web.
Disney also announced the April 17 launch of a high-speed internet channel for soap opera fans, called Soapnetic, in partnership with Verizon internet services.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
