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Goodmail CEO Richard Gingras told advocacy groups and legislators at a California Senate committee hearing last week that its fee-based CertifiedEmail program - which Yahoo and AOL are implementing - is about authentication, not reducing spam, DM News reports.
“The purpose is to restore trust to email,” said Gingras. “To suggest that the introduction of CertifiedEmail is going to prevent spammers from sending spam or phishers from trying to phish - we have not said it, nor would any expert say it.”
“It helps us increase emails of good, trusted, authenticated email … and that’s what consumers want,” said AOL spokesman Nicholas Graham. “If we can put an end to spoofs, scams and hoaxes by giving legitimate senders of email a new path, a new way to send email, we believe more phishers will give up and throw in the towel.”
The committee also heard from several small groups still concerned that their email will be stopped in spam filters and that they will be charged a fee - even though AOL has offered to cover for nonprofits’ email expenses.
AOL and Yahoo plan to complete implementation of CertifiedEmail within the next few months.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
