»
Zoom Media has been named a nominee in the 64th annual OBIE Awards for creative excellence in outdoor advertising for its use of graffiti murals as live media events in targeted neighborhoods, Media Life writes. Graffiti murals are painted by local artists in demographically targeted communities, with one-of-a-kind creative painted on exterior walls.
Last fall, GlaxcoSmithKline participated in the campaign for Nicorette, with different creative painted in each market. Artists were given the theme of “change” on which to focus and were required to include the URL for the website - MyCityMyArt.com - that Nicorette had created. The murals were posted online and visitors could vote for their favorite. The winning artist was then commissioned to develop a second mural.
Because of the unique aspect of the art, advertisers sometimes reproduce the artwork developed by the artists for use in other parts of the campaign. “It’s a unique media because the creative drives it,” Patrick West, general manager of experiential marketing.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
