Winning its 9-10 p.m. time slot Tuesday night following the strong lead-in American Idol, Fox’s House easily beat out ABC’s second episode of its original 10 Commandments, Broadcasting & Cable writes. House averaged an 8.4 rating and a 21 share in the 18-49 demo, while Commandments’ first hour earned a 3.7 rating and a 9 share.
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Online marketplace for print advertisers Mediabids.com has joined with PowerHour - a business technology, recruiting and conference-calling company - to provide customers with monthly TeleForums - 60-minute conference calls where users can receive information on ad and publishing tools, tips and strategies - writes Adotas.
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While the rapid growth and young audience of social networks like MySpace and Facebook are attractive to marketers, advertisers and analysts still question whether social networks can last and break into mainstream marketing, writes the New York Post.
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Over one million Howard Stern listeners have joined the shock jock in his move to Sirius Satellite Radio Inc. However, Howard’s former competitors are benefiting, as many of Stern’s remaining 8 million fans have stayed tuned to terrestrial radio, leading many consultants and analyst to believe the exodus has begun to slow down, writes Yahoo News.
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Having already established a dedicated channel on Sirius Satellite Radio, cable network Court TV continues expanding its brand to radio with Wednesday’s announcement that it will provide ongoing legal analysis and commentary on a CBS Radio News channel, MediaWeek writes.
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DirecTV and TiVo Inc. have extended their contract by three years, ensuring customers currently receiving TiVo through DirecTV can continue to use the service through February 2010, but not allowing DirecTV to sign new TiVo customers, Broadcasting & Cable writes.
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Despite a few failed attempts, HBO may have found its next big hit with Big Love - the new series about a Utah polygamist and his three wives - which follows the network’s historically successful model of a drama about an unusual family that has rendered hits like Six Feet Under and Sopranos, Media Life reports.
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The New York Times announced today that beginning on June 4, it will update the layout and content of its Sunday sections for Connecticut, Long Island, New Jersey and Westchester by uniting them with a central cover story of shared interest to suburban readers, while keeping the focus on localized news specific to each community.
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SV Investments Partners announced today that it has acquired, in partnership with new management, Pennysaver Group, Inc., a publisher of community-based, advertising supported, direct mail shoppers in the Baltimore-Washington metropolitan area.
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The prestigious EFFIE awards panel used a modified scoring criteria this year to include a stronger focus on the role of media - another indication that media buyers and planners have more clout than ever in the advertising world and are no longer the under-appreciated minions of the past. Based on the new criteria, 70 percent of a campaign’s final score was based on background, strategy, creative and media in equal parts, Mediapost reports. The other 30 percent is based on proving marketing results.
MTV Networks’ Comedy Central and iFilm are partnering to launch a contest for show creator wannabes, giving them the opportunity to win a development deal to produce a series on MotherLoad, Comedy Central’s broadband channel, according to Broadcasting & Cable.
Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media - and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media,
arketingVOX reports. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010.
The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.
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MSN will no longer place as much emphasis on “branded entertainment” solutions to marketers and will emphasize the integration of advertising with the most-trafficked sections of its portal, writes ClickZ (via MarketingVOX), citing Rob Bennett, MSN’s new general manager of entertainment and video. “We can start to build deep engaging brand experiences into the places we know people are already coming,” Bennett is quoted as saying.
Westwood One and NBC News have renewed thier syndication agreement, Radio Ink reports. NBC News Radio airs on over 300 radio stations nationwide in 18 of the top 20 and nine of the top 10 markets, including: WOR New York, WTKK-FM Boston and WTWP Washington.
